LONG AND THE SHORT OF IT
The Greatest Svengali Routine in
Author: Mark Lewis
Editor: Lisa Moore
Illustrations: Susan Kern
Foreword: Ariel Frailich
$25.00 US (Postpaid Worldwide)
book details the best Svengali routine
and handling that has ever been published.
Full of anecdotes about the world of the
trick card pitchman and a description
of a routine that has been under fire
for over 30 years. It has amazed and is
still amazing thousands and thousands
of people at consumer and trade shows.
Described therein are new moves and handlings
which have never seen print. Here are
just a few: The Svengali riffle shuffle,
the Svengali Overhand Shuffle, The Fan,
The Jackie Cook Spread, The Lambert Spread,
The Hand Spread, The Spread and Turnover,
the Stuthard Drop and many more.
from famous pitchmen and magicians such
as Ali Bongo, Joe Stuthard, Dave Walker,
Eric Ward, Ron Macmillan, Lambert the
Magician, Johnny Neptune, Jackie Cook
tell you how wonderful the book is but
perhaps the following testimonials are
the real proof of the pudding.
I'm impressed!!! Your book on The Long
and the Short of It is wonderful. I'm
still working on a few of the moves that
I never dreamed were possible with a Svengali
Deck. Excellent Routine!!! You've definitely
put in the time and have the expertise
with this trick to be called a Master.
You get 2 big thumbs way up for your book."
Lewis has spent a considerable amount
of time pitching Svengali decks. He has
written a useful and succinct manuscript
on the subject. There is no padding. The
routine Mark explains has been used under
fire for more than 30 years. I’m
pretty sure you'll find some moves that
are new to you."
remarkable achievement. Mark has spent
over 30 years putting together this astonishing
pitch and it shows! I might just quit
my job (whatever that is) and start to
pitch Svengalis. I thank him for writing
such a wonderful book"
quality of the illustrations and the text
are quite high. It is overall an excellent
booklet on the Svengali deck. The 30 years
experience of Mark pitching Svengalis
is unmistakably felt while reading. This
is the biggest asset Mark has to offer
- his experience. This booklet gives you
the opportunity to read a grafter's stories
and handling. Mark describes several moves
he performs with a Svengali and then describes
his routine in eight steps - very detailed
and very good. He continues with several
other tricks you can do with this gimmicked
deck of cards. I can recommend this booklet
toanyone interested in the Svengali deck."
down, this is the best thing I've ever
seen on the deck. Congratulations. It's
one terrific publication. Very, very good
stuff. I've learned a hell of a lot. Who
da thunk that the best book of 2001 would
be a 38 Page pamphlet on the Svengali
I did your routine verbatim last night
at my office Christmas party. Sensational.
It's not often that people yelp with glee
during a card trick. Your biggest problem
is no one decent is going to believe they
can learn anything of value about working
a Svengali, or want to.
emailed someone after we spoke and said
that you should sell the thing for $100-$300,
including a svengali deck, an order form
to buy decks wholesale, your pitch and
a video. No one is going to believe this.
I repeat. No one is going to believe this."
Bill Nagler M.D.
wanted to take the time to tell you how
much I enjoyed The Long and the Short
of It. It was well worth the wait! Truthfully,
I relished the stories of the Svengali
pitch men that you've encountered as much
as I did your routine and the other moves
you describe. Please also convey my compliments
to your illustrator. I've done some illustrating
for magic myself, and I know what a tough
job it can be. She did a terrific job.
I find your sense of humor quite appealing,
which makes your manuscript fun to read
on more than one level. Between the snappy
writing style and the colorful stories
you have to tell, I'm hoping that you
will be writing some more stuff in the
future, even if you only stick to personal
reminiscences. None of which takes away
from the fact that your Svengali Deck
routine is truly a very strong one (Maybe
it even is the best one of all!) and some
of the moves you describe are new to me,
even with all the research I've been compiling."